Born on September 4, 1981 in Houston, Texas, Beyoncé Knowles first captured the public's eye as lead vocalist of the R&B group, Destiny's Child. She later established a solo career, becoming one of music's top-selling artists with sold-out tours and a slew of awards. She married fellow musician Jay-Z in 2008 and gave birth to their first child, Blue Ivy Carter on January 7, 2012.


Beyoncé as Mrs. Carter in H&M
It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards - and she also had a hand in designing looks in the collection.
Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.

Beyoncé as Mrs. Carter in H&M

It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards - and she also had a hand in designing looks in the collection.

Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.

(Source: wwd.com)



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